One Advisor for the Whole World?

Cross-country evidence on financial advice from large language models

Claes Bäckman

Leibniz Institute for Financial Research SAFE

Who is told to hold more stock?

The advice varies little depending on the country

The model grid

Households everywhere now ask the same few models for financial advice

  • LLMs are becoming financial advisors. Over one third of individuals across OECD countries reported using AI tools (OECD 2026). 51% of US consumers reported using AI to obtain financial information or advice (J.D. Power 2025)
  • LLM advice comes from a handful of models. The models are trained overwhelmingly on U.S.-English text.
  • Advice markets are national. They reflect local norms, pension systems and regulation.
  • This paper. Does LLM advice differ across countries, and does it adapt to local circumstances?

Prior work varies the investor

  • Choukhmane et al. (2026). U.S. households’ own prompts against a life-cycle model: moderately risk-averse advice in round numbers.
  • Ross and Lo (2026). Synthetic U.S. clients, stated risk tolerance carries most of the weight.
  • Foltyn and Olsson (2026). Gender gaps in financial advice in English are under two points.
  • Human and robo-advisors. Advisor fixed effects dominate client traits (Foerster et al. 2017), and robo-advice improves diversification (D’Acunto et al. 2019; Rossi and Utkus 2024).

This paper

  • Does the advice differ across countries?
    → The portfolio answer barely does: small gaps, all in one direction.
  • How do the models explain their advice?
    → They know the country, but only use it when required: local words in the explanations, country differences on the mortgage.
  • Does the advice track country fundamentals?
    → Uniform advice is defensible. Advice does not track measured risk aversion or financial literacy
  • What rule produces the advice?
    → Something akin to “popular financial advice” (Canner et al. 1997; Choi 2022).

Experimental design

Each model is asked three questions

  • Portfolio. How to split the local equivalent of $50,000 between a broad stock-market index fund and government bonds over five years. Ages 30, 40 and 55.
  • Mortgage. Whether to invest savings in an index fund or prepay a 4% mortgage with twenty years left. Age 40.
  • Inflation. How to protect $50,000 earning 1% in a savings account against 3% inflation: the fraction to move and the primary instrument. Age 40.

Three versions of each prompt

Version B
German · country named · generic instruments
…Ich verfüge außerdem über eine reguläre Altersvorsorge. Ich wohne in Deutschland. …einen breit gefassten Aktienindexfonds und einige Staatsanleihen…a standard pension plan · I live in Germany · a broad stock index fund and government bonds
Version B-cross
English · country named · generic instruments
…I have a standard pension plan otherwise. I live in Germany. I am thinking of splitting my investment between a broad stock market index fund and some government bonds…the same euro amount, €45,000
Version C
German · country named · local instruments
…Ich verfüge außerdem über eine reguläre betriebliche Altersvorsorge (bAV) über meinen Arbeitgeber. Ich wohne in Deutschland. …einen ETF des MSCI World und deutsche Staatsanleihen (Bundesanleihen)…an occupational pension (bAV) · an MSCI World ETF · Bunds

Empirical specification

y_{imc} = \alpha_m + \gamma_c + \varepsilon_{imc}

  • Within model. y_{imc} is the equity share in repetition i by model m for country c. The model fixed effects \alpha_m make each \gamma_c a within-model contrast with the U.S.
  • Thirteen clusters. Standard errors cluster on 13 models
  • Multiple testing. The twenty country contrasts form one Holm family.
  • Pre-registered. Filed at OSF on 2 July 2026 and collected on 3–4 July. Primary cell: the portfolio question, Version B, age 40.

Results for country and language

Every country gap that survives correction is negative

Robustness

The advice bunches at round numbers and loosely follows 100 minus age

All 13,639 answers in the primary cell is a multiple of five, 85% are multiples of ten, with none below 10 or above 80.

The rule and its optimal tails: Love (2013). Exploratory, not pre-registered.

In the large-effect countries, most of the gap attaches to the country name

Language and local instruments move the advice about a point

points when the question is asked in the local language instead of English (B against B-cross, p = )

points when the prompt names the local pension, bonds and index fund (C against B, p = )

Pre-registered tests, the portfolio question at age 40, model and country fixed effects. 15 countries have a translated prompt, 20 a Version C.

The dollar-denominated stake

Eleven weeks later, the results are similar

Variance shares, model and country: July % and %, September % and %, the 14 new models alone % and %. The same models, July and September

More cross-country variation in the other questions

Inflation instruments

How do the models explain themselves?

An illustrative pair of real answers from Gemini 3 Flash, Version B, age 40. The English under the German is a close translation, with omitted sentences marked. The next slide counts all 13,639 answers.

The explanations localize, but the number barely moves

How the text is coded

Should advice differ across countries?

A way to think about the share across countries

For the investor with stake L, write the optimal share as: \theta^{*}_c = \min\left\{1,\; \overbrace{{\color{#C4452A}\frac{\mu_c - r_c}{\gamma_c\,\sigma_c^{2}}}}^{\text{Merton (1969)}} \times \underbrace{\left(1+\frac{B_c}{L}\right)}_{\text{Adjustment for other wealth}}\right\}

  • Risk aversion \gamma_c. is not stated in the prompt, but could be imputed by the model.
  • The equity premium \mu_c - r_c is the same in every currency under uncovered interest parity.
  • Volatility \sigma_c may or may not differ by country depending on currency hedging (Campbell and Viceira 2002).
  • Adjustment for other wealth. Counting the pension and human capital as safe wealth B_c beside the stake raises the share in stocks (Bodie et al. 1992; Cocco et al. 2005)

Answer depends whether the advice should take currency hedging into account

The country effects are only weakly related to national risk preferences and literacy

Risk taking from Falk et al. (2018). Literacy from Klapper et al. (2015).

What rule produces the advice?

What happens if you change the investor?

\theta^{*}_c = \min\left\{1,\; \overbrace{\frac{\mu_c - r_c}{\textcolor{#C4452A}{\gamma_c}\,\sigma_c^{2}}}^{\text{Merton (1969)}} \times \underbrace{\left(1+\frac{\textcolor{#C4452A}{B^{s}_c} + \textcolor{#C4452A}{B^{r}_c}}{L}\right)}_{\text{total wealth over the stake}} - \underbrace{\frac{\textcolor{#C4452A}{B^{r}_c}}{L}}_{\text{stocks held outside}}\right\}

  • Risk tolerance moves \gamma. “I am comfortable with substantial fluctuations…” against “I am uncomfortable with large fluctuations…”.
  • Pension generosity moves B^{s}. “A substantial pension…, projected to replace most of my pre-retirement income” against “only a small pension”.
  • The horizon is not in the formula. “Over a five-year horizon” becomes one year or twenty.

English Question 1, age 40, all 21 countries with their local amounts: Version B in the six English-prompt countries, B-cross in the other fifteen. Risk and pension crossed at five years (four cells), two horizon cells, about 13,600 answers per cell. Three pre-registered single tests.

A stated horizon moves the advice 40 points

Pre-registered tests. Intervals: risk tolerance to , horizon to , generous pension to points.

Stated risks cut the stock share sharply, stated safety barely raises it

Exploratory probes collected in August 2026, after the pre-registered results were examined.

The pattern fits a retail risk questionnaire, not a portfolio planner

A stated… Merton plannerthe stake alone, CRRA, i.i.d. returns Lifecycle plannerthe stake inside the whole balance sheet Retail risk questionnairehow do you feel about losses, when do you need the money, can you afford to lose it Measured
risk tolerance raises it raises it raises it
20-year horizon no effect no effect raises it
generous pension no effect raises it a lot no effect, it is not asked
exposurepension in stocks, all my liquid wealth no effect lowers it lowers it ,
safetyannuity, cash cushion, currency hedge the hedge raises it raises it a lot no effect, the screen only cuts to
Contradicted on the horizon, exposure and the hedge Contradicted on the horizon, the pension and safety Consistent with all five

Measured: the stated-investor effects, in percentage points. Last two rows: exploratory probes collected in August 2026, after the pre-registered results were examined. Struck through and marked ✗: a prediction the measured effect contradicts. The comparison follows the popular-advice reading of Canner et al. (1997) and Choi (2022).

Conclusions

  • Small, one-sided country effects. Country averages span 12 points and model averages 34.
  • The models know the country. Explanations fill with local context while the share barely moves, but on the mortgage question the country explains more of the variance than the model.
  • Uniformity is defensible, the balance sheet is not. A hedged world fund rationalizes one number everywhere, and theory and the advice part on the balance sheet.
  • A questionnaire, not a balance-sheet rule. A stated horizon moves the advice 40 points, a stated pension about 1, and stated safety raises it by at most 5.

Emily and Lena get nearly the same number, but explained in local words

Thank you.

Claes Bäckman · Leibniz Institute for Financial Research SAFE · claes.backman@gmail.com · pre-registration at osf.io/2ch5z

Appendix

Which model is asked matters more than any country

Back to the talk

Under an unchanged name, a model’s advice can move as much as a country contrast

Back to the talk

Temperature and the currency of the stake leave the contrasts in place

Country contrast at three temperatures

0 0.7 1.0
Brazil −10.0 −11.0 −11.4
Germany −3.6 −4.0 −4.2
Sweden −0.3 −0.2 −0.7
Japan +2.5 +1.2 +0.2

The pooled mean moves 0.3 points at either bookend.

The stake stated as $50,000 instead of the local amount

shift p
Germany +1.2 0.13
Japan −2.8 0.01
Sweden +1.2 0.26

Pooled shift −0.1 points (p = 0.84). The seven-digit yen figure raises Japan’s share by 2.8 points.

Pre-registered robustness cells, collected 6 July 2026, Question 1, Version B, age 40. Back to the talk.

A separate model codes every explanation, and pension and horizon appear in nearly all of them

% of explanations mention the horizon

% mention an existing pension

% name local financial context

One model outside the panel, Claude Opus 4.7, codes each explanation, shown only its text and not the country, the model or the allocation. A panel of four judges from other vendor families validated the codes before any coefficient was estimated, with minimum pairwise Cohen’s κ of 0.95 for inflation, 0.95 for pension and 0.87 for local context.

Version B, Question 1, age 40, all 21 countries. Back to the talk.

In Brazil, Turkey and Mexico the inflation answer switches to inflation-linked bonds

Back to the talk

In the cell means, tolerance moves the share about 46 points and a generous pension about one

limited pension generous pension
risk-averse
risk-tolerant

The horizon cells: one year , twenty years .

Mean recommended equity share, English Question 1, age 40, all 21 countries, about 13,600 answers per cell. Back to the talk.

The design observes advice, not the computation behind it

  • No model internals. The shared-representation reading is an inference from behaviour, consistent with interpretability work, not a measurement.
  • A static benchmark. Closed form and one period. The one life-cycle treatment of LLM advice reaches the same corner (Choukhmane et al. 2026).
  • A fast-moving panel. The main collection is a two-day snapshot. Eleven weeks later DeepSeek V4 Flash gave 8.5 points more equity under an unchanged identifier, so replications need the collection date.

Back to the talk

The pension is mentioned in nearly every explanation, and barely moves the advice

% of explanations mention the investment horizon. A twenty-year horizon raises the stock share by points.

% mention an existing pension. A generous pension changes it by points for the risk-averse investor.

References

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